Verb Hair Care Introduces Curl Oil

Verb Hair Care is expanding its curl portfolio with the launch of Curl Oil.

The lightweight styling oil is designed to enhance curl definition and deliver shiny, defined, frizz-free curls across all curl types and textures.

Powered by a blend of sweet almond, argan and castor oils, plus Verb’s proprietary SunflowerCurl Complex, Curl Oil deeply conditions and moisturizes curls while maintaining lightweight slip and natural movement.

Clinical Results

Curl Oil can be used as a pre-wash treatment to help strengthen hair; a styling oil to lock in moisture; a curl separator to break gel casts; a style finisher to reduce shrinkage; or a detangler for smooth, manageable curls. Curl Oil is clinically proven to deliver 81% more defined curls for up to 24 hours in high humidity; daylong moisture; and 86% less frizz for up to 24 hours in high humidity.

“Curl Oil was developed to celebrate every curl pattern and texture,” said Meg Lerner, vice president of marketing at Verb Products. “We wanted a formula that delivers serious definition, moisture, and frizz control without weighing curls down—something that seamlessly fits into any curl routine so curls, waves, and coils can look and feel bouncy, soft and defined.”

Verb Curl Oil retails for $22 on verbproducts.com and will roll out to select retailers including Ulta Beauty, SalonCentric, Amazon and salons nationwide in the coming weeks.